Example scorecard
Your rep → Prospect
A mid-sized landscaping company · 34 min · follow up · 45% likely
Sample content, written to show the format. No real customer or call.
7.4
out of 10
discovery8
rapport8
pitch7
objections6
closing7
Biggest coaching moment
At minute 26 they said “that's more than I expected”. You justified the price. The stronger move is to ask what they compared it to — then let them do the maths on the cost of the gap.
What you nailed
- • Opened with their busiest season instead of a pitch — they talked for four minutes straight.
- • Got a real number out of them: 12 quotes a week, 3 closing.
- • Named the cost of doing nothing before mentioning price.
What to fix next time
- • Let “I need to talk to my partner” sit without asking what the partner would object to.
- • Explained the onboarding process twice — the second time cost you the close window.
- • Never asked what they'd already tried and dropped.
Lines to review
“It's really not that expensive when you think about it…”
“We can definitely get you results in the first month.”
Next step
Send a one-page recap with the 12-quotes-a-week number in it, and book the partner onto a 15-minute call this week.
Red flags
- • Promised first-month results — check that against what you actually deliver.
Sample call replay
Press play to watch Levi coach a discovery call.
Levi says
Listening…